Chauffeur service in Dubai

A chauffeur service puts a car and a driver at your disposal for one route or for a block of hours. Assure runs it from an office on Airport Road in Al Garhoud, a short drive from Dubai International (DXB). Trips start in Dubai and can end anywhere in the seven emirates.

This page covers chauffeur bookings for work: a day of meetings in DIFC, a roadshow across three offices, or a guest landing at Terminal 3 for a Business Bay hotel. Nights out and occasions have their own page for limousine hire in Dubai.

What a chauffeur service includes

You get the car, the driver and the driver’s time. The chauffeur collects you, drives the route you set, waits outside while you are inside, and loads and unloads the bags. You do not need a UAE driving licence, and you never drive.

Every trip is planned on WhatsApp. Pickup details are confirmed there before the trip, and you can message if a meeting overruns or the next stop changes.

New to hiring a chauffeur? Read how to choose a chauffeur company, chauffeur etiquette and what the car offers on board.

Four ways to book a chauffeur

How you book	How it is priced	A typical example
Transfer	One fixed route, one way or return	DXB to an office in DIFC, about 21 km
By the hour	A block of hours with a minimum, set in your quote	Dinner in Downtown Dubai with the car waiting
Half day	A longer block of hours, set in your quote	A morning of meetings in DIFC and Business Bay
Full day	A day-long block, with overtime agreed in advance	A roadshow ending with an evening flight from DXB

A transfer suits a single journey with no stops. Hourly hire suits days that change: the car stays with you, so a meeting that runs 40 minutes over costs waiting time, not a new booking. If you plan to see the city rather than work, book a car with driver by the hour or day instead.

The minimum hours for each car class and the way extra time is charged are written into your quote before you confirm.

Chauffeur cars by class

Seats count passengers only, not the driver or front passenger seat. Bags are large checked suitcases that fit with every seat in use.

Class	Example models	Seats	Large bags	Where it comes from
Business sedans	Lexus ES 300h, Mercedes E-Class, BMW 5 Series	3	2	Lexus: Assure fleet; E-Class and 5 Series: partner network, subject to availability
First class sedans	Mercedes S-Class, BMW 7 Series, Audi A8 L	3	2	S-Class and 7 Series: Assure fleet; A8 L: partner network, subject to availability
Luxury SUVs	GMC Yukon, Cadillac Escalade, Chevrolet Suburban	6	3 to 5	Yukon and Escalade: Assure fleet; Suburban: partner network, subject to availability
Vans	Mercedes V-Class, Kia Carnival, Hyundai Staria	6	2 to 4	Assure fleet
Minibuses	Mercedes Sprinter 13-seat and 19-seat, Toyota Hiace	12 to 19	3 to 6	Sprinters: Assure fleet; Hiace: partner network, subject to availability
Ultra-luxury	Rolls-Royce Ghost, Bentley Flying Spur, Mercedes-Maybach S-Class	3	2	Partner network, subject to availability

For a single executive with a laptop bag, the Lexus ES 300h is enough. A board member arriving with 2 suitcases usually gets the S-Class or 7 Series. Four colleagues with luggage need the Yukon or the V-Class, because no sedan in the range seats 4 in the rear.

How a chauffeur quote is built

Assure does not publish a rate card. Each quote is built from these factors, and the quote states which of them it includes.

Factor	Why it changes the quote
Car class	A Rolls-Royce from the partner network and a Lexus ES 300h are priced far apart
Distance	A trip to Ras Al Khaimah is about 109 km from Downtown Dubai; a hop from DIFC to Dubai World Trade Centre is about 3 km
Hours	Hourly, half-day and full-day blocks each carry their own minimum
Time of day	Very early pickups, late nights and public holidays can cost more
Waiting	Time beyond the booked hours, or beyond the free waiting in a transfer
Salik, Darb and parking	Dubai’s Salik gates, Abu Dhabi’s Darb gates and paid parking at malls and airports
One way or return	A return trip with waiting is quoted differently from two separate transfers
Extra stops	A stop to collect a colleague adds distance and time

RTA rules for passenger transport by luxury vehicles in Dubai set the tariff above the taxi tariff, so a chauffeur costs more than a taxi over the same distance.

Chauffeurs for meetings, roadshows and VIP guests

Business days in Dubai cluster in a few districts. These are typical legs, measured without traffic:

• Dubai Marina to DIFC: about 24 km, 21 minutes on Sheikh Zayed Road.
• DIFC to Dubai World Trade Centre: about 3 km, 6 minutes.
• Dubai World Trade Centre to Business Bay: about 7 km, 11 minutes.
• Dubai World Trade Centre to Jebel Ali Free Zone: about 34 km, 31 minutes.
• DXB to DIFC: about 21 km, 36 minutes.

Allow extra time in the morning and evening rush hours. A roadshow with four meetings is easier with the car on hourly hire, parked nearby and ready when you walk out.

A sample roadshow day

Time	Stop	Leg without traffic
08:30	Pickup at a hotel in Dubai Marina	Start
09:15	First meeting in DIFC	About 24 km
11:30	Second meeting at Dubai World Trade Centre	About 3 km
14:00	Lunch and a third meeting in Business Bay	About 7 km
17:30	Drop-off at DXB Terminal 3 for an evening flight	About 19 km

That day covers about 53 km but runs 9 hours door to door, so it is booked as a full day, not as four transfers. The suitcases ride in the boot all day, and the chauffeur waits nearby. If a meeting moves, you message the change and the next leg is re-planned.

UAE Labour Law sets normal working time at 8 hours a day, with overtime capped at 2 hours a day. Days longer than that are planned with a second chauffeur taking over.

Delegations, board members and high-profile guests who need discreet, pre-planned movements have their own page on VIP and executive chauffeurs.

For a guest flying in, give us the flight number. The chauffeur follows the real landing time and waits in the arrivals hall holding a board with the guest’s name. Dubai Airports has no pick-up area at Arrivals, so the chauffeur walks the guest to the car in the terminal car park.

Companies that book every week can set up an account with monthly invoicing on the corporate chauffeur page. Ask for a company invoice when you book a one-off day.

Across all 7 emirates

Trips that start in Dubai can end in any emirate. Local trips that start and end inside another emirate fall under that emirate’s own rules. In Ras Al Khaimah, for example, Resolution No. 3 of 2021 gives RAKTA the job of regulating luxury vehicles and limousines. Assure runs those trips through a partner licensed in that emirate, on request and confirmed with your quote.

Distances run from Downtown Dubai to each city centre, without traffic.

Emirate	From Dubai	Local trips inside the emirate	Nearest airport page	Ask on WhatsApp
Dubai	Every trip, RTA licensed	Yes	DXB, DWC	Ask
Abu Dhabi	About 139 km, 1 h 30	Licensed partner, on request	Zayed International (AUH)	Ask
Sharjah	About 26 km, 30 minutes	Licensed partner, on request	Sharjah (SHJ)	Ask
Ajman	About 45 km, 40 minutes	Licensed partner, on request	Sharjah (SHJ)	Ask
Umm Al Quwain	About 64 km, 55 minutes	Licensed partner, on request	Sharjah (SHJ)	Ask
Ras Al Khaimah	About 109 km, 1 h 20	RAKTA-licensed partner, on request	Ras Al Khaimah (RKT)	Ask
Fujairah	About 120 km, 1 h 30	Licensed partner, on request	Fujairah (FJR)	Ask
Al Ain (Abu Dhabi)	About 136 km, 1 h 30	Licensed partner, on request	Al Ain airport	Ask

How an Assure chauffeur works

• Licensed: Assure is RTA licensed. In Dubai, chauffeur-driven luxury cars run under an RTA activity called Passenger Transport by Luxury Motor Vehicles, set out in Executive Council Resolution No. 6 of 2016.
• On WhatsApp: the chauffeur messages you before pickup with the car and the meeting point, and stays reachable between stops.
• At airports: a name board in the arrivals hall at every airport, and a personal welcome for VIP guests.
• Waiting: free waiting time in a transfer is stated in your quote. On hourly hire, waiting sits inside the hours you book.
• Language: if a guest needs a driver who speaks a particular language, say so when you book. We tell you on WhatsApp whether one is free for your date.
• Dress and checks: if a visit calls for a dress standard, such as a dark suit for a board meeting, or your company needs set checks on drivers, put it in the booking. The quote states in writing what can be met for your date.

Weddings, events, airports and longer trips

Weddings. The bride’s car, the couple’s exit and guest shuttles are planned together on the wedding car hire page. Guests can ride in a 19-seat Sprinter, and a Rolls-Royce for the couple is available through our partner network, subject to availability.

Birthdays, anniversaries and graduations. Cars for family celebrations and nights out are listed on the special occasion chauffeur page.

Events and exhibitions. Dubai World Trade Centre and Expo City Dubai host the large trade shows, and Expo City sits about 39 km from Downtown Dubai. The events chauffeur hub lists each show with its venue and the usual month.

Airports. Every UAE airport, from DXB to Fujairah, has its own page on airport transfers, with the meeting point and the routes from it.

Between cities. Fixed-route trips such as Dubai to Abu Dhabi, about 139 km, are listed under intercity transfers.

Into Oman and the GCC. Trips to Muscat, Riyadh, Doha and Manama are quoted on request on the cross-border transfers page. Border documents and vehicle permits are confirmed for each route before you book.

Hotels, tour operators and companies that need several of these at once can see every line in one place on the transportation services overview.

How to book a chauffeur

1. Send the date, start time and pickup address on WhatsApp.
2. Add the drop-off, or the number of hours you need, plus passengers and bags.
3. Choose a car class, or ask us to suggest one for your group.
4. Say whether you need a company invoice.
5. You get a quote on WhatsApp. Confirm it there, and your chauffeur’s details follow before the pickup.