
Mercedes-Benz S-Class
- Seats
- 3 seats
- Large bags
- 2 bags
Assure provides a private driver with a car in Dubai, booked by the day for your own schedule: school runs, family errands, shopping, clinic visits and meetings across one day or a whole stay. The driver waits between stops and goes where you need next. Send your dates, hours per day and area on WhatsApp for a quote, 24/7.
Updated Checked by Mohammed Rashad Hussain, Managing Partner

Assure's own cars carry an






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Most car bookings are one trip: a pickup, a drop-off and the car leaves. With a private driver you book the person and the car for the day, and the plan can change as the day goes.
| Time | Stop | Area |
|---|---|---|
| 07:15 | School drop-off for two children | Umm Suqeim |
| 09:00 | Clinic appointment, the driver waits | Dubai Healthcare City |
| 11:30 | Lunch and shopping | Mall of the Emirates |
| 14:30 | School pickup | Umm Suqeim |
| 16:00 | Swimming lesson, the driver waits | Jumeirah |
| 17:30 | Home | Arabian Ranches |
That day runs 10 hours 15 minutes from first pickup to last drop. It sits right at the limit of what one driver can work, which is covered below.
Weighing it up? See how to hire a personal driver, safe driver versus chauffeur and the school run driver guide.
Assure books a driver with a car in three ways. Choose by how long you need the driver and how regular the hours are.
| Private driver (this page) | Car with driver | Monthly driver | |
|---|---|---|---|
| Booked by | The day, around your plan | Hour blocks: hourly, half day or full day | A plan agreed month by month |
| Typical length | 1 day to a few weeks | A few hours to one day | One month or more |
| Suits | Families and visitors with a plan that shifts | Sightseeing or a business day with a fixed start and end | The same weekly cover for a family or a company |
For a single sightseeing or business day in hour blocks, see renting a car with driver. For school runs every week of term, a monthly driver plan fits better. If you only need one transfer, such as a hotel to a meeting, our chauffeur service covers single trips. A day that is mostly sightseeing can run as one of our private tours, with the stops planned in advance.
Driver hours come from Article 17 of the UAE Labour Law (Federal Decree-Law No. 33 of 2021): 8 normal hours a day, 48 a week, and no more than 2 hours of overtime on any day. After 5 hours in a row, the driver is owed breaks of at least 1 hour. Ramadan shortens the normal day by 2 hours.
In practice, one driver covers a day of up to about 10 hours. The example day above sits at that line. For a longer day, such as a 06:30 airport run and a late dinner in Dubai Marina, plan for two drivers in shifts. Tell us the full span of the day when you ask for a quote.
Every booking on this page is a driver with a car. Pick the car by the number of passengers and bags.
| Class | Example models | Passengers | Large bags | Browse |
|---|---|---|---|---|
| Business sedan | Lexus ES 300h (Assure fleet), Mercedes-Benz E-Class, BMW 5 Series | 3 | 2 | Business sedans |
| First class sedan | Mercedes-Benz S-Class, BMW 7 Series (Assure fleet) | 3 | 2 | First class sedans |
| Luxury SUV | GMC Yukon, Cadillac Escalade (Assure fleet) | 6 | 3 | Luxury SUVs |
| Van | Mercedes-Benz V-Class, Kia Carnival, Hyundai Staria (Assure fleet) | 6 | 2 to 4 | Vans |
The Mercedes-Benz E-Class and BMW 5 Series are available through our partner network, subject to availability. For school runs with 3 children and a parent, a 6-seat SUV or van leaves room for school bags and a stroller.

A day that starts in Dubai can go anywhere in the UAE. Typical road distances from Downtown Dubai, without traffic:
The driver waits while you visit and drives you back the same day. If your stay is based in Abu Dhabi or Sharjah and the days start there, ask us to confirm the car and its licence for that emirate before you plan around it.
Photos. A black GMC Yukon full-size SUV parked at the kerb, seen from the front left: Rutger van der Maar / Wikimedia Commons, CC BY 2.0.
Every quote is made for your trip, so no rate card. These are the things it depends on.
Assure quotes each booking rather than working from a fixed list. The price depends on the car class, the hours per day, the number of days, the distance driven and the time of day. Salik tolls, parking and extra stops count too. Send your dates, daily hours and pickup area on WhatsApp, and the quote comes back for the whole car, not per passenger.
There are two routes. You can book a driver with a car from an RTA-licensed chauffeur company such as Assure, for a day, a week or longer. Or you can employ a driver yourself. A personal or family driver is one of the 19 domestic worker jobs under Federal Decree-Law No. 9 of 2022, which means a work permit and a contract on the ministry's template.
Send Assure your date, start time, pickup address, number of passengers and a rough plan for the day, on WhatsApp or through the form on this page. You get a quote for the car class you choose. Once you confirm, the driver arrives at the start time and stays with you until the hours you booked run out.
Yes, that is exactly what this booking is. The driver collects you, drives from stop to stop and waits while you shop, see a doctor or sit in a meeting. You set the order of the day, and changes on the day are fine within the hours you booked. The car comes from the Assure fleet or, for some models, through our partner network, subject to availability.
UAE labour law sets normal working time at 8 hours a day or 48 hours a week, and overtime may not go beyond 2 hours in a day. A driver also gets a break after 5 hours in a row. For a day longer than about 10 hours, such as an early school run followed by a late dinner, plan for a second driver.
Yes, on days that start in Dubai. Abu Dhabi is about 139 km from Downtown Dubai by road, around 1 hour 30 minutes without traffic, and Hatta is about 109 km. The driver waits while you visit and drives you back. If your days start in another emirate, ask us to confirm the car and its licence for that emirate first.
A private driver is booked by the day, for anything from one day to a few weeks, and you pay for the days you use. A monthly driver runs on a plan with set days per week and set hours per day, for families and companies who need the same cover every week. The monthly page explains how those plans are agreed.