By Mohammed Rashad Hussain, Managing PartnerPublished 2 min read
Dubai Watch Week is a watch show founded in 2015 by Ahmed Seddiqi & Sons, with collectors, brand CEOs and independent makers on the floor. People who come tend to carry high-value purchases, which shapes how they travel.
What do we know about the dates?
The 7th edition ran from 19 to 23 November 2025. Press coverage calls the show biennial, and about 23,000 visitors were reported for 2023. No 2027 dates had been announced by 17 October 2026.
Treat 2027 as likely but unconfirmed. We update this page when the organiser announces dates.
Where was the 2025 venue?
The show moved to a new venue at Burj Park, the landscaped area around the Burj Khalifa, beside Dubai Mall. Press reports give its size as over 200,000 sq ft. Entry was reported as free, with registration on the organiser’s website.
How far is it by road?
OSRM figures, checked on 17 October 2026, to approximate Burj Park coordinates. Downtown traffic is slow on event evenings.
| From | Road distance | Without traffic |
|---|---|---|
| Dubai International (DXB) | about 17 km | about 19 minutes |
| Madinat Jumeirah area | about 14 km | about 14 minutes |
| Palm Jumeirah | about 23 km | about 24 minutes |
| Dubai Marina | about 24 km | about 25 minutes |
| Al Maktoum International (DWC) | about 50 km | about 52 minutes |
Metro, taxi or chauffeur?
Press guides say the venue is a walk from the Dubai Mall Metro station. That works for a day of browsing. A watch buyer is different: a small case worth a lot is not something to carry on a train.
Our comparison of getting to Dubai events sets the options side by side. For this audience, a pre-booked chauffeur gives a fixed car, a known driver and a pickup you can change by message.
Which car?
- Collectors and brand guests: a limousine with chauffeur, such as a Mercedes-Benz S-Class. See how the Mercedes-Maybach compares with the S-Class.
- VIP arrivals: ask about the ultra luxury and exotic class. These cars are available through our partner network, subject to availability.
- A group from one brand: a Mercedes-Benz V-Class (6 seats) or Sprinter (13 or 19 seats).
Before the day
- Register on the organiser’s website and keep your pass on your phone.
- Send us your hotel, arrival time and number of guests on WhatsApp.
- Ask the organiser for the vehicle drop-off point and give it to your driver.
- Work through the event-day chauffeur checklist.
For other exhibitions and fixtures, use the UAE events calendar and the events we cover.
Photos in this guide
Aerial view from the Burj Khalifa of the Dubai Fountain lake, Dubai Mall and the green lawn of Burj Parktrolvag / Wikimedia Commons, CC BY-SA 3.0
Panorama of the Burj Khalifa rising above the Dubai Fountain lake, with Dubai Mall on the rightmckaysavage / Flickr, CC BY 2.0
A black Mercedes-Maybach S-Class limousine on a white background, seen from the front rightMercedes-Benz (manufacturer image), Manufacturer image, as listed in the Assure fleet library
